We bring families closer together.
Creating Memories Worth Repeating®


In The News


Callaway Resort and Gardens

Ida Cason Callaway Foundation Reaches Agreement With Herschend Enterprises To Expand Callaway Resort & Gardens Relationship



Pine Mountain, GA (April 6, 2022) – Herschend Enterprises (Herschend), the nation’s largest family-owned themed attractions and entertainment company, is thrilled to announce that it has reached an agreement to expand its relationship with the Ida Cason Callaway Foundation (Foundation) following two years of successful management of the Callaway Resort & Gardens. Under the organizations’ new agreement, Herschend will assume ownership of the Resort assets – including the lodge, spa, golf courses, beach area and conference center. In addition, Herschend will lease and manage the Foundation’s Virginia Hand Callaway Discovery Center, Cecil B. Day Butterfly Center, Ida Cason Memorial Chapel and gardens.

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Herschend Enterprises Honored with goBeyondProfit 2022 Champion Award



Atlanta, GA (March 7, 2022) goBeyondProfit, a first-of-its-kind business leader initiative that highlights corporate generosity, today announced it has honored Georgia-based Herschend Enterprises as a winner of the goBeyondProfit champion award for 2022. Past award winners include Gas South, Creature Comforts Brewing, H.J. Russell & Company, Aflac, W&A Engineering and Cox Enterprises.

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Silver Dollar City Parent Company, Herschend Enterprises, Brings Its Popular Off-Roading Adventure Brand To Ozarks



Branson, MO (February 16, 2022) – Herschend Enterprises, the nation’s largest family-owned themed attractions corporation, is expanding its investment in Branson, Mo. with the opening of PINK® Adventure Tours on March 15. The adventure tour company, founded in 1960, is renowned for its one-of-a-kind off-road excursions in Sedona, Las Vegas, Grand Canyon, and the Smoky Mountains, which bring families closer to nature in signature pink Jeep® Wranglers led by certified adventure guides.

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Herschend Enterprises Grow U

Herschend Enterprises' 11,000 Employees To Receive 100% Free Tuition



Atlanta, GA (February 8, 2022) – Today Herschend Enterprises, the nation’s largest privately-owned themed attractions corporation, announced it will cover 100% of tuition, fees, and books for its 11,000 employees who choose to pursue further education. The significant investment in employee education will be made through Herschend’s GROW U. The program aims to make it exponentially easier for employees at all levels to pursue their personal and professional dreams through education.

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Keith Dawkins

Former Nickelodeon Executive Keith Dawkins Tapped To Lead Harlem Globetrotters As President



Atlanta, GA (January 26, 2022) – The Harlem Globetrotters, world-famous for originating basketball style with skilled athletes of the highest order – showcasing their iconic talents in 124 countries and territories on six continents since 1926, has big plans to elevate the historic brand beyond the court.

As part of the Globetrotters' continued evolution from a live event business to a global entertainment brand, parent company Herschend Enterprises has brought in award-winning media veteran Keith Dawkins to lead the transformation.

Dawkins, who spent 17 years at Viacom (now ViacomCBS), was elevated to the position of Executive Vice President at Nickelodeon where he oversaw and grew some of that brand's most beloved and successful networks. Dawkins also launched the Nickelodeon Sports initiative which saw him strike strategic partnerships with the likes of NFL, NASCAR, the PGA Tour, MLS, WWE, and a variety of pro athletes.

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Vancouver Aquarium and Herschend Family Entertainment Announce New Partnership



VANCOUVER, BC (April 15, 2021) – The future of the Vancouver Aquarium has been assured with an agreement to transfer its ownership from Ocean Wise Conservation Association to Herschend Enterprises.

The agreement ensures that Vancouver will continue to have a world-class aquarium with the financial strength to continue building on its 64-years of success as an animal care and animal rescue facility, a cherished educational venue, and one of BC’s top tourist and event destinations.

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Kentucky Kingdom and Herschend Family Entertainment Announce New Partnership



FRANKFORT, KY (February 23, 2021) – Kentucky Governor Andy Beshear joined Herschend Enterprises Chief Executive Officer Andrew Wexler, state officials and community leaders to announce that Herschend Enterprises has become a majority partner and operator of Kentucky Kingdom and Hurricane Bay amusement and water park located in Louisville, Kentucky.

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Our Brands


Committed for more than half a century to bringing families closer together by Creating Memories Worth Repeating®, we work daily to create wholesome, immersive entertainment experiences with soul and depth. Experiences for every generation of your family. Sometimes thrilling. Sometimes lighthearted. Always distinctive.

The company’s roots date back to 1950 when the Herschend family founded their first attraction, a small cave tour Branson, Mo., which later expanded into the famed Silver Dollar City®. Today, Herschend Enterprises’ is recognized as the largest family-owned themed attractions organization in the US., with 11,000+ employees across 26 properties that collectively entertain more than 14 million guests annually.

The company’s 70 years of success is a credit to the deep-rooted culture of “Love in Action,” built on the Herschend family values of kindness and caring. Love can be found at every Herschend property, every day, from the way guests are treated to how the company cares for its employees. These values are reflected in the Enterprises’ Leading With Love program; free employee tuition through Herschend GROW U., and Share It Forward (501c3).

Operating companies within Herschend Enterprises includes Herschend Family Entertainment (Dollywood® Parks & Resorts, Silver Dollar City®, Adventure Aquarium®, Newport Aquarium®, Kentucky Kingdom®, and Wild Adventures®), Herschend Live (Harlem Globetrotters®), Herschend Entertainment Studios (Splash & Bubbles® and Chuggington®) and Herschend Adventure Holdings, LLC (Pink Adventure Tours®).

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